Posts Tagged ‘nas’

Nas inks deal with Fila

Nas has inked a one-year partnership with athletic apparel company Fila, Billboard reports.Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, the MC will wear Fila products and co-create an apparel line that draws from fashions of the late ’80s.

“My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”

According to Fila president John Epstein, it was a natural match. “One of my executives spotted Nas shopping in our Manhattan store and struck up a conversation with him,” Epstein says. “Nas isn’t interested in selling out. He’s interested in being true, and that fits with our brand.”

Nas targets april for new cd

After stirring up more controversy during the 50th annual Grammy Awards, it appears Nas and Def Jam may be closer to an actual release date for his Nigger album.”It’s coming out April 22,” says Nas. Rumors have been spreading about the album since Nas announced the title during a concert in October of 2007. Proposed release dates have included December 2007, and also February 2008. A single entitled, “What It Is” was leaked, but Nas later stated that the song would not be included on the album. While the reaction to the album’s title has been mixed, and we at hiphopspy yawn at this promo stunt, Nas remained optimistic, despite all of the delays.