Michael Jordan Sues two Chicago Grocery Stores for 10 Million

Michael Jordan the greatest basketball player of all time wants $10 million from two grocery stores that he says used his identity without permission in ads published in a commemorative Sports Illustrated issue, “Jordan: A Hall of Fame Career.”

In the pair of lawsuits filed in Chicago court, Jordan says Dominick’s Finer Foods and Jewel Food Stores took their Hall of Fame congratulations a little too far.

According to the suit, the Dominick’s ad features MJ’s name with the phrase “You are a cut above” and a photo of a steak. (Witty!) Below the congratulations is an ad for $2 off a Rancher’s Reserve steak, a trademark of Dominick’s parent Safeway.

Michael Jordan HipHopSpy

The mesquite-flavored kicker: There are already two steakhouses and an online steak company named after Jordan. As Matt Bortosik at NBA Chicago points out, there is absolutely no way Jordan would want to sell steaks in direct conflict with his restaurants and companies.

In the Jewel ad, a pair of Jordan’s Air Jordan basketball shoes with number 23 on the tongues sit below a message of support that ends with Jewel’s friendly “just around the corner” slogan. Apparently, the picture is an “inaccurate and misleading copy” of his famous Nike kicks.

Jordan seeks $5 million from each grocery store for false endorsement, consumer fraud, deceptive trade practices and unfair competition.